PPCLlama calculates the perfect bid for every keyword based on your actual conversion data. No more guessing. No more bleeding money.
No credit card required • 14-day free trial • Cancel anytime
From connected to optimized in under 5 minutes
Link your Amazon Ads account in 2 clicks. We securely fetch your campaign and keyword data.
Tell us your target Cost Per Sale. For a $10 product, you might aim for $2.50 CPS (25% ACoS).
See which keywords are overbidding, underbidding, or just right. Sort by delta to find the biggest opportunities.
Select keywords, click Apply, and watch your ACoS improve. Repeat weekly for continuous optimization.
Built by sellers, for sellers. We got tired of overpaying for clicks, so we built the tool we wished existed.
Automatically calculate optimal bids: EXACT at 100%, PHRASE at 80%, BROAD at 60% of your target CPS. One formula, three optimized bids.
Import your search term data and let PPCLlama analyze conversion rates, click costs, and performance to recommend the perfect bid.
See at a glance which keywords are overbidding (red), underbidding (blue), or in the sweet spot (green). Prioritize what matters.
Select keywords, review changes, click Apply. PPCLlama pushes optimized bids directly to Amazon Ads API. No spreadsheets, no copy-paste.
$0.05 minimum keeps keywords active for data collection. $0.35 cap on low-data keywords (<15 clicks) limits exposure while you learn.
Track every bid change with before/after snapshots. See what worked, what didn't, and continuously improve your strategy.
Start free. Upgrade when you're ready. Cancel anytime.
Perfect for new sellers
For growing brands
For agencies & large sellers
All plans include a 14-day free trial. No credit card required.
PPCLlama uses your actual conversion data to calculate optimal bids. We take your target Cost Per Sale (CPS), multiply by your conversion rate to get a base bid, then apply match type tiers (EXACT 100%, PHRASE 80%, BROAD 60%) to optimize spend across match types.
No, PPCLlama recommends bids but you always stay in control. You review the recommendations, select which keywords to update, and click Apply. We push the changes to Amazon, but nothing happens without your approval.
After signing up, you'll connect via Amazon's official OAuth flow. We request only the permissions needed to read your campaign data and update bids. Your seller credentials are never stored on our servers.
Keywords with fewer than 15 clicks don't have enough data for reliable bid calculations. We cap these at $0.35 to limit your exposure while gathering more conversion data. Once you hit 15+ clicks, we calculate a proper data-driven bid.
Yes! Our Pro plan supports 3 marketplaces (US, CA, UK, etc.) and our Agency plan supports all Amazon marketplaces. Each marketplace gets its own bid calculations based on local performance data.
You'll be prompted to choose a plan. If you don't subscribe, your account becomes read-only — you can still see your data and recommendations, but you won't be able to push bid updates. No surprise charges.